The PR Guy's Blog

Online Communications & Media Relations

PR v Marketing vs Comms

Sunday, February 26, 2017

WITHOUT doubt, there's one question which constantly raises its head when it comes to client briefs, and it goes something like this . . . "Oh, I didn't realise there was a difference between PR, Communications and Marketing - we thought it was all the same thi .. MORE HERE

Creating a PR Plan

Thursday, February 23, 2017

CREATING a PR plan is a scary thought, but it can be a surprisingly less complicated task if you follow a few simple rules. It's also a great way of setting goals and putting them into action. From identifying who is your main audience through to the key mes .. MORE HERE

10 Quick & Easy PR Ideas

Friday, February 17, 2017

THERE are hundreds of ways to raise your business, community or event profile. Here's just a few, which require little in the way of investment - just your time and enthusiasm. 1) Write a guest blog for someone who is in front of your ideal audience 2) Film y .. MORE HERE

Is Social Media Really Necessary In Business?

Tuesday, May 10, 2016

NOT that long ago I had reason to sit down with a group of people involved in small business to discuss the why's and wherefores of social media including the pluses and minuses. In a casual atmosphere with no agenda's to air, the one question which the group ke .. MORE HERE

Personal Branding

Monday, February 29, 2016

WHAT is 'Personal Branding'? Well, in it's simpliest terms it's what people are thinking and saying about you (when you're not around) - and it's a huge buzz term at the present time. It's an important concept to grasp and manage if you have any intent .. MORE HERE

5 Marketing Tips for Small Businesses

Wednesday, February 03, 2016

WHETHER you're a multi-national or a start-up, positioning & branding are paramount to your success - so it's important to get things right from Day 1. . . . the good news is you don't need too much other than common sense, a little nous and vigilan .. MORE HERE

Got A Home Based Business?

Wednesday, February 03, 2016

STARTING out with a home based business can be both exciting but equally a difficult step to take. Exciting, because the opportunities it presents and the journey which beckons. Difficult because we tend to be skeptical of our own abilities and are quick to gau .. MORE HERE

Sport's 'Best Kept' Secret

Monday, February 01, 2016

WHEN it comes to the Australian sport psych they delivered two thirds of the nation's medals at the 2012 London Olympics, are in elite company when it comes to basketball, soccer, cricket, hockey and surfing - yet their names (and collective bank accounts) are virtually  .. MORE HERE

Smartphone the most used medium? Think again . . .

Monday, January 04, 2016

When you think of Millennials and media, the first thing that pops in your head is probably a smartphone. Then you may think of a tablet or a laptop. Or maybe one of those cool connected TV devices, such as the Amazon Fire TV Stick or Google Chromecast, or  .. MORE HERE

5 Mistakes Your Small Business is probably making.

Wednesday, December 30, 2015

Does public relations actually work? Should you at least be speaking with someone before you decide to launch head first into simply 'buying' media? Well take a deep breath and spend at least a few minutes to see you should (or shouldn't be doing) when it  .. MORE HERE


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