The PR Guy's Blog

Online Communications & Media Relations

PR v Marketing vs Comms

Sunday, February 26, 2017

WITHOUT doubt, there's one question which constantly raises its head when it comes to client briefs, and it goes something like this . . . "Oh, I didn't realise there was a difference between PR, Communications and Marketing - we thought it was all the same thi .. MORE HERE

Creating a PR Plan

Thursday, February 23, 2017

CREATING a PR plan is a scary thought, but it can be a surprisingly less complicated task if you follow a few simple rules. It's also a great way of setting goals and putting them into action. From identifying who is your main audience through to the key mes .. MORE HERE

10 Quick & Easy PR Ideas

Friday, February 17, 2017

THERE are hundreds of ways to raise your business, community or event profile. Here's just a few, which require little in the way of investment - just your time and enthusiasm. 1) Write a guest blog for someone who is in front of your ideal audience 2) Film y .. MORE HERE

Getting Media Attention

Wednesday, March 09, 2016

WE'VE all had them - that light-bulb moment when you think to yourself - wow - now there's a great idea for a promotional stunt. Well don't discount the idea. A well-planned stunt can be a great way to connect with not only a wider audience but customers as well .. MORE HERE

Personal Branding

Monday, February 29, 2016

WHAT is 'Personal Branding'? Well, in it's simpliest terms it's what people are thinking and saying about you (when you're not around) - and it's a huge buzz term at the present time. It's an important concept to grasp and manage if you have any intent .. MORE HERE

A Sign of The Times

Monday, July 14, 2014

How is it that Graffiti artists managed to grasp the concept - yet PR agencies continue to wrestle with the obvious? Don't get us wrong, we're not advocating you go out and deface public buildings and infrastructure - but sometimes the answer is as close .. MORE HERE


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