The PR Guy's Blog

Online Communications & Media Relations

Social Media Platforms '101'

Technology and social media are great!

Problem is, with a commercial ocean out there swarming with new business, there is temptation to go with every 'fish finder' on the market.

Wrong!

Yes, the opportunities to use social media to raise brand awareness are immense, but which GPS you use, how you use it and why you're using it (figuratively speaking) is crucial.

Here are a few tips when it comes to selecting 'the right' media channel/s:

1. Know your demographic

Social networks vary widely in their membership, culture and general makeup. For example Pinterest and Snapchat are primarily visual mediums while Twitter and Facebook are oriented more toward text and images. Choosing the right channel for your brand (or that of your client) should closely examine the buyer persona of each. For example, around 60 percent of Instagram users are beween 18 and 29 while Snapchat is popular among Millennials and Gen Z users reaching 41 percent and 71 percent respectively each day among devotees.

2. Don't sign up to every platform

Don't simply sign up for EVERY social media channel because you can. Decide which works best for your business and consider the available human and financial resources you can devote to it. Social media may be 'free' but your time isn't.

3. Develop a plan

Develop a clear and active plan which you can implement. Social media in itself may be a business to some - but chances are it's not to you. Come to terms with the fact it can also have a negative effect on the business due to lost time from 'being social'. 

Managing your social presence takes finesse and execution. Instagram for example requires more than simply publishing 'pretty pictures' and Snapchat (due to the short lifespan of its content) requires a carefully thought out 'nimble' strategy. 

4.  Consider the stats

Ok, so the metrics on just about anything won't tell you everything you need to know in practical terms - but here's a few you might want to consider.

* 71 percent of consumers who enjoy a good social media relationship with a brand are likely to recommend it to others.

* Visual content is more than 40 times more likely to be shared on social media than other forms of content

* There are now more than 50 million small businesses out there using Facebook to connect with their customers

* There are over 1.3 billion Twitter accounts registered - only 320 million are active.

* 90 percent of Instagram users are under the age of 35

* There are 1.5 billion 'logged in' uses of Youtube each and every month.

. . . and finally - don't get disheartened. Keep dangling a line, make sure you're using the right lures, have the correct gear and armed with patience.


Thursday, November 16, 2017

Recent Posts

Tags

Sport, Women, Olympics, Marketing, Sponsorships, Corporate, Funding Women, Sport, Sponsorship, Corporate, TV, Media Shows, US Fairs, PR, Events, PR, Marketing, POD, News, Food Business LinkedIn Social Media PR, Cheap PR, Marketing Ideas, PR Ideas, The PR Guy, Inexpensive marketing Public Relations Small Business Social Media Figures Sport, Women, Sponsorship Women, female, Women's Sport, Sponsorship, Supporters, NRL, AFL, Women's Soccer, Opals, Jillaroos, Matildas Logos, branding, brand management Content Writing, Content, Website Content, Public Relations, Solutions, Startups DiSC, Team Building, Personal Growth, Coaching, Training, Staff, Employees, Results Video, animation, marketing, dynamic text QR Codes, Business Cards, Networking, V-cards, Marketing, Media, Business Soluation, PR Personal Branding, Marketiing, Brand Management Marketing Press Releases, Editors, Producers, Media, Writing, Coverage, Free, Journalist, Newspaper, Radio, TV, On-line Cats, Animals, Social Media, Youtube, Twitter, Will.I. Am, Grumpy Cat, Boo, Twitter Stunts, Media, TV, Radio, Ice Bucket, Online, SEO, PPC, Flashmob Websites, SEO, Marketing, Mistakes, Business Solutions, Professional, Optimisation, Web Development Startups, www, web, marketing, social media, traffic Dollar Shave Club, PR, Marketing, Solutions, News, YouTube Social Media, Facebook, Twitter, Tips, Top, PR, Media, Money Content, SEO, Social Media, Web Traffic, Websites Work from Home www, online, social media, facebook, twitter, snapchat, instagram, marketing, media, content, blogs, writing, business Sponsorships, Tips for Success PR, Marketings, Cheap PR, Campaign, Find PR, News, Media Time management, office skills, sole trader, work from home, home office, time, outsource, marketing Home Business, tips, marketing, Shows, ASC, NSW, Show Dates, Show Calendar Blogs PC, Funny, Technical Viral, Facebook, Marketing, Television Digital Media, Newspapers, Delivery of Media, TV, Radio Viral, Marketing, PR, Media, Money, Success, WOM, Campaign public relations, social media marketing, pr agency, public relation, social media strategy, social media monitoring, pr agencies, pr companies, pr firms, pr company, social media agency, social media marketing strategy, social media tools, press releases Radio, Marketing, Music, Audience, Public Relations, Music Promotion, 70s, 80s, 60s, Producer, Money, Income, New Ideas Small Business, Business Plans PR

Tag List

Archive

Who the hell are 'The PR Guy'?

In short about us

We're a small business with a big heart - wiilng to go the extra mile for our clients because we need them to succeed. With over 25 years of experience and clients all over Australia, The PR Guy continues to grow while maintaining it's exemplary customer service values - all with our relaxed, friendly style - call today.

CONTACT US!

Interesting

FActs

  • Guy Rowlison is our main man
  • We can help you succeed
  • Your message needs to be heard
  • Marketing is important
  • Your press release. Does it cut the mustard?.
  • You are not alone!
  • We're consultants with heart