The PR Guy's Blog

Online Communications & Media Relations

Social Media Platforms '101'

Technology and social media are great!

Problem is, with a commercial ocean out there swarming with new business, there is temptation to go with every 'fish finder' on the market.


Yes, the opportunities to use social media to raise brand awareness are immense, but which GPS you use, how you use it and why you're using it (figuratively speaking) is crucial.

Here are a few tips when it comes to selecting 'the right' media channel/s:

1. Know your demographic

Social networks vary widely in their membership, culture and general makeup. For example Pinterest and Snapchat are primarily visual mediums while Twitter and Facebook are oriented more toward text and images. Choosing the right channel for your brand (or that of your client) should closely examine the buyer persona of each. For example, around 60 percent of Instagram users are beween 18 and 29 while Snapchat is popular among Millennials and Gen Z users reaching 41 percent and 71 percent respectively each day among devotees.

2. Don't sign up to every platform

Don't simply sign up for EVERY social media channel because you can. Decide which works best for your business and consider the available human and financial resources you can devote to it. Social media may be 'free' but your time isn't.

3. Develop a plan

Develop a clear and active plan which you can implement. Social media in itself may be a business to some - but chances are it's not to you. Come to terms with the fact it can also have a negative effect on the business due to lost time from 'being social'. 

Managing your social presence takes finesse and execution. Instagram for example requires more than simply publishing 'pretty pictures' and Snapchat (due to the short lifespan of its content) requires a carefully thought out 'nimble' strategy. 

4.  Consider the stats

Ok, so the metrics on just about anything won't tell you everything you need to know in practical terms - but here's a few you might want to consider.

* 71 percent of consumers who enjoy a good social media relationship with a brand are likely to recommend it to others.

* Visual content is more than 40 times more likely to be shared on social media than other forms of content

* There are now more than 50 million small businesses out there using Facebook to connect with their customers

* There are over 1.3 billion Twitter accounts registered - only 320 million are active.

* 90 percent of Instagram users are under the age of 35

* There are 1.5 billion 'logged in' uses of Youtube each and every month.

. . . and finally - don't get disheartened. Keep dangling a line, make sure you're using the right lures, have the correct gear and armed with patience.

Thursday, November 16, 2017

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