The PR Guy's Blog

Online Communications & Media Relations

PR v Marketing vs Comms

WITHOUT doubt, there's one question which constantly raises its head when it comes to client briefs, and it goes something like this . . . 

"Oh, I didn't realise there was a difference between PR, Communications and Marketing - we thought it was all the same thing".

Now, other than going through some expansive diatribe about the vagaries of each & their relative functions, a broad brush explanation goes something along the lines of:

Communication wants people to listen and Marketing wants prospects to act.

PR is about 'selling' the company, product, service or brand positively using communication - while marketing tries to achieve direct revenue.

Once you grasp the concept, it's easy to see that while inherently different - each also rely on one another to succeed.



Sunday, February 26, 2017

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