The PR Guy's Blog

Online Communications & Media Relations

10 millions hits in 7 weeks

Thursday, November 24, 2011

When you combine a great idea with an ambitious outcome, align it to a fervant market and then toss in a few dollars - you have all the makings of promotional GOLD! Of course - skimp on any of the above or lose your nerve and you'll have failure written all over it.  .. MORE HERE

Making Them Laugh

Monday, November 14, 2011

Don't overlook humour as a source of PR inspiration and ideas. If you can play off something familiar in a fun and different way, you can get people smiling. Many editors and producers look for light material and fillers to run between harder news stories, and you ca .. MORE HERE

10 Things Your Grandmother Can Teach You About Social Media

Thursday, November 10, 2011

Social media isn't something we have to learn. We just have to apply what we already know to a new social environment. The same personal qualities and social skills that you (hopefully) learned growing up are what will make you successful at social media. Here are 10 thi .. MORE HERE

30 Tips for Using Social Media in Your Business

Monday, November 07, 2011

Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. My friends at Inc.'s offer a comprehensive social media cheat sheet for the time-strapped entrepreneur. http://www.inc.com/articles/201 .. MORE HERE

What is viral marketing?

Monday, October 31, 2011

The term 'viral' marketing sounds anything but sexy, yet done well, it could launch you, your brand or product to stratospheric proportions. Better explained as word-of-mouth marketing - the concept is very much flavour of the month with company's both big and small  .. MORE HERE

So? Just How Big Is Facebook?

Friday, October 28, 2011

Having just returned from a 2-day industry seminar and literally bombarded with more facts and figures on social media than one man deserves - I thought it only right that I share a few relating to the Mark Zuckerberg inspired juggernaut - Facebook. Now, if you're no .. MORE HERE

EXTEND YOUR REACH

Wednesday, May 05, 2010

Developing loyalty and creating a solid customer base isn't created overnight! And don't be fooled into thinking that 'loyalty' means getting your customers to spend more. There's an old adage: "Don't count the customers you reach, reach the customers that count" .. MORE HERE

WHAT PR ISN'T

Wednesday, January 27, 2010

In its simplest form - advertising can viewed as 'having a product where you then pay a price to promote through placement'. The fundamental difference is this: Advertising is paid - public relations is free. When you buy advertising space - you pay for that spac .. MORE HERE

FIVE THINGS

Monday, October 19, 2009

Five Things You Should Never Do When It Comes to PR 1. Be dishonest, lie or mislead (Or how to ruin your reputation overnight) 2. Offer editors or publishers a bribe (The Beatles were right – you can’t buy love) 3. Procrastinate (Michelangel .. MORE HERE

TOP FIVE TIPS

Monday, October 12, 2009

My Top 5 Media Tips 1. Be Newsworthy. That’s not as difficult as it might sound. Hundreds businesses just like yours have stories published every week in the media. Look out for these and try to assess how they managed to get coverage. Now can you imagine y .. MORE HERE


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