The PR Guy's Blog

Online Communications & Media Relations

Sponsorship & Women's Sport

Saturday, December 12, 2015

They make up over half of Australia's recreational and representative sporting community - yet in spite of their achievements, the quest to find a form of equality when it comes women's sport sponsorship is disheartening and embarrassing at best - a national disgrac .. MORE HERE

Music to Your Ears

Thursday, January 29, 2015

Into music? Got yourself a band - but don't know how to go about targetting an audience? Well you could join a gadzillion others and simply try your hand at putting something up on YouTube and hope for the best OR you could try something like StageIt! http://sta .. MORE HERE

A Sign of The Times

Monday, July 14, 2014

How is it that Graffiti artists managed to grasp the concept - yet PR agencies continue to wrestle with the obvious? Don't get us wrong, we're not advocating you go out and deface public buildings and infrastructure - but sometimes the answer is as close .. MORE HERE

Using Your Head

Tuesday, December 10, 2013

So, here was the client brief. Find a low-cost, brand 'experience' which could be on-sold to a 3rd party if need be in order to recoup costs and at the same time have some sort of functional use. Well, how are you off for socks n jocks? Would you like me to  .. MORE HERE

Shades of Grey?

Thursday, July 12, 2012

Can't see what all the fuss is personally . . . .  .. MORE HERE

The Simple Stuff Everyone Can Do

Wednesday, July 04, 2012

If you're a home or start up business, there's plenty you can do to get the ball rolling as far as PR is concerned. Let's face it - you're probably watching every penny, so if you're prepared to invest your time and a little leg work - then there's every chance your  .. MORE HERE

QR Codes and V-Cards

Monday, May 07, 2012

So you may have heard of the term QR Code - and how they are set to become the 'next big thing' but thinking to yourself, what is a QR Code!? Well - QR or Quick Response Codes are a type of two-dimensional barcode that can be read using smartphones and dedicat .. MORE HERE

Dollar Shave Club

Monday, March 26, 2012

When I first saw the video pitch for Dollar Shave Club, I thought it was a joke. But it's a great example of how a simple YouTube clip and clever marketing and work for you. In fact - the clip alone has attracted more than 3.8 million views. Get it right a .. MORE HERE

The politically correct strip tease

Friday, December 16, 2011

Don't worry! The technical brilliance of this outweighs the content - trust us! Apologies for the quality - but the cleverness is worth it. .. MORE HERE

Kids and Christmas 'Gold'

Wednesday, December 14, 2011

Think this little Christmas gem speaks for its (elf) .. MORE HERE


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