The PR Guy's Blog

Online Communications & Media Relations

Getting Media Attention

Wednesday, March 09, 2016

WE'VE all had them - that light-bulb moment when you think to yourself - wow - now there's a great idea for a promotional stunt. Well don't discount the idea. A well-planned stunt can be a great way to connect with not only a wider audience but customers as well .. MORE HERE

Starting Out In Online Marketing?

Wednesday, March 09, 2016

SO, you're just getting into online marketing and have no idea where to start - afterall the www is a massive black hole where information is sucked in and if you aren't continually moving with it - your marketing plans as well. It sounds logical, but never forg .. MORE HERE

Creating Great Content for Your Website

Tuesday, March 08, 2016

SO, you've just spent a motza on an all singing, all dancing 'bells n whistles' website - that looks great and really zings - but . . . . Did the developer you used to build the site mention the importance of 'content'? Yes . . . content! That much maligned .. MORE HERE

The Press Release

Friday, March 04, 2016

THINK the day of the 'press release' is over? Think again! While so-called new school dictum will try and convince you otherwise - the press release can still be a valuable asset when developed correctly. There are, however a couple of points you need to re .. MORE HERE

Personal Branding

Monday, February 29, 2016

WHAT is 'Personal Branding'? Well, in it's simpliest terms it's what people are thinking and saying about you (when you're not around) - and it's a huge buzz term at the present time. It's an important concept to grasp and manage if you have any intent .. MORE HERE

The Untapped Sports Demographic

Thursday, February 18, 2016

PICTURE this in your mind . . . A group of die-hard sport fans, all feverishly supporting their side - often oblivious to the opposition and not afraid to let their feelings be known to all those around them. Well? Are the fans in your mind's eye male or fem .. MORE HERE

The Show Must Go On

Wednesday, February 17, 2016

THERE are challenges that face every business - every community group - but when it comes to survivors - the 195 or so individual show society's scattered across the width and breadth of NSW are a testament to what can be achieved through hard work, resourcefulness and w .. MORE HERE

Be Smart - Be Heard - Be Quirky

Tuesday, February 16, 2016

Making a statement in an already crowded market is a challenge, which is why Americans not only excel being heard by make an art form of it. Take for example the sometimes bizarre world of state show and fairs. With so many competing for attention - it's often th .. MORE HERE

Run Your Own Radio Station

Monday, February 15, 2016

IF the idea of having your very own radio station seemed too far fetched to even contemplate, then consider this - technology has come to your rescue. With the surge in interest in on-line (or non terrestrial) radio, there's any number of platforms out there where yo .. MORE HERE

The 5 Big Website Mistakes You Can Avoid

Friday, February 05, 2016

WEBSITES - seems just about every business, every community group, every sports organisation has one - they are a bit like your home's front door - they need be both inviting yet secure. While it's great to have a site - and (although in the main people know you exis .. MORE HERE


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