The PR Guy's Blog

Online Communications & Media Relations

Is Video Part of Your Marketing Game Plan

AS businesses look to find niche avenues to grab people's attention - video (including animation & dynamic typography) is now a meaningful part of strategic market conversation.

Video is no longer the 'new kid on the block' - it's the 'big kid on the block' and those with street smarts are already on side - using it to explain value proposition and build rapport with customers and prospects.

Anecdotal evidence is now being backed by hard and fast stats showing video on landing pages can increase conversion rates by as much as 80% or that over 90% of mobile video consumers will share videos with others.

So whether it's simple animation, complex videotography or something in between - if you're not already on that bus - it's probably time you thought about hailing a driver.

Tuesday, February 28, 2017

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