The PR Guy's Blog

Online Communications & Media Relations

Getting Media Attention

WE'VE all had them - that light-bulb moment when you think to yourself - wow - now there's a great idea for a promotional stunt.

Well don't discount the idea. A well-planned stunt can be a great way to connect with not only a wider audience but customers as well.

What was once the domain of the brave (or the crazy) is now virtually part and parcel of our everyday living - so you really do have to get creative.

Of course ensuring that your stunt  . . . errr event  . . . will generate both media and consumer interest - planning and then a little more planning followed by planning - then execution is paramount.

Think about what you're trying to achieve - make the message simple and easy to understand, think visually and be realisitc.

Imagine the stunt from an outsiders perspective and then work on the form of communication you're going to employ to let the media know about it.

Alternatively, the rise in popularity of flash mobs and the reliance of social media to spread the word is also an option (who can forget the success of the ice bucket challenge) - but don't be fooled - staging what looks to be a simple stunt can be both costly and nightmare when it comes to organisation.

And if you're still keen on going ahead - a final piece of advice - don't break the law. Know where to draw the line. Check any local council by-laws and regulations - that might see you land yourself in court rather than on everyone's lips.


Wednesday, March 09, 2016

Recent Posts

Tags

Cats, Animals, Social Media, Youtube, Twitter, Will.I. Am, Grumpy Cat, Boo, Video, animation, marketing, dynamic text Small Business Press Releases, Editors, Producers, Media, Writing, Coverage, Free, Journalist, Newspaper, Radio, TV, On-line PC, Funny, Technical PowerPoint Women, Sport, Sponsorship, Corporate, TV, Media Digital Media, Newspapers, Delivery of Media, TV, Radio Public Relations, Solutions, Startups Sport, Women, Olympics, Marketing, Sponsorships, Corporate, Funding Logos, branding, brand management Time management, office skills, sole trader, work from home, home office, time, outsource, marketing PR Public Relations Events Personal Branding, Marketiing, Brand Management Work from Home DiSC, Team Building, Personal Growth, Coaching, Training, Staff, Employees, Results Radio, Marketing, Music, Audience, Public Relations, Music Promotion, 70s, 80s, 60s, Producer, Money, Income, New Ideas Dollar Shave Club, PR, Marketing, Solutions, News, YouTube Business Clients Stunts, Media, TV, Radio, Ice Bucket, Online, SEO, PPC, Flashmob Viral, Facebook, Marketing, Television Women, female, Women's Sport, Sponsorship, Supporters, NRL, AFL, Women's Soccer, Opals, Jillaroos, Matildas Home Business, tips, marketing, Marketing Social Media, Facebook, Twitter, Tips, Top, PR, Media, Money LinkedIn Presentations Sponsorships, Tips for Success Websites, SEO, Marketing, Mistakes, Business Solutions, Professional, Optimisation, Web Development www, online, social media, facebook, twitter, snapchat, instagram, marketing, media, content, blogs, writing, business QR Codes, Business Cards, Networking, V-cards, Marketing, Media, Business Soluation, PR Social Media PR, Cheap PR, Marketing Ideas, PR Ideas, The PR Guy, Inexpensive marketing Viral, Marketing, PR, Media, Money, Success, WOM, Campaign Twitter Content, SEO, Social Media, Web Traffic, Websites public relations, social media marketing, pr agency, public relation, social media strategy, social media monitoring, pr agencies, pr companies, pr firms, pr company, social media agency, social media marketing strategy, social media tools, press releases PR, Marketings, Cheap PR, Campaign, Find PR, News, Media Small Business, Business Plans Shows, ASC, NSW, Show Dates, Show Calendar Blogs Shows, US Fairs, PR, Events, PR, Marketing, POD, News, Food Sport, Women, Sponsorship Social Media Figures Content Writing, Content, Website Content, Startups, www, web, marketing, social media, traffic

Tag List

Archive

    Who the hell are 'The PR Guy'?

    In short about us

    We're a small business with a big heart - wiilng to go the extra mile for our clients because we need them to succeed. With over 25 years of experience and clients all over Australia, The PR Guy continues to grow while maintaining it's exemplary customer service values - all with our relaxed, friendly style - call today.

    CONTACT US!

    Interesting

    FActs

    • Guy Rowlison is our main man
    • We can help you succeed
    • Your message needs to be heard
    • Marketing is important
    • Your press release. Does it cut the mustard?.
    • You are not alone!
    • We're consultants with heart