The PR Guy's Blog

Online Communications & Media Relations

Don't Forget

IN the whirlwind that is media - there continues to be a vast maelstrom where 'clicks', 'views', 'likes' as created virtual vortex of misinformation which is used the great effect by marketing and public relations firms to confuse and (in some cases deceive) the average 'punter'.

We all live in a world where 'results' are tantamount to our success - so it's sometimes worth taking stock to evaluate what you're really setting out to achieve.

Firstly, if you're in the communications business - well then - communicate for God's sake! Communication shouldn't be seen as a standalone - but as part of a broader, holistic objective when it comes to promotion. 

Think long term - NOT short term solutions. Despite what you might see and hear - the prize at the end is consistency in message and solid, ongoing succcess. Getting the occasional sugar fix when it comes to results is great - but overall it's not good for your company's long term health.

Next, what a company or spokesperson does or says sets the agenda. The way news is delivered and perceived has changed. You're only as revered as your last quote or action. Remember that.

Relationship building is not about 'one meeting'. That first coffee, that first chat is what establishes how we take the next step in that relationship. You might have high expectations - but you DON'T have a relationship - yet. You can't live in a house that is only at the planning stage.

Finally, timing (like in comedy) is everything. How, when and where you pour your efforts into is everything. Be judicious when putting a strategy in place. 



Saturday, February 18, 2017

Recent Posts

Tags

Shows, US Fairs, PR, Events, PR, Marketing, POD, News, Food Women, female, Women's Sport, Sponsorship, Supporters, NRL, AFL, Women's Soccer, Opals, Jillaroos, Matildas Content Writing, Content, Website Content, Public Relations Shows, ASC, NSW, Show Dates, Show Calendar Websites, SEO, Marketing, Mistakes, Business Solutions, Professional, Optimisation, Web Development Viral, Facebook, Marketing, Television Logos, branding, brand management Sponsorships, Tips for Success PR, Cheap PR, Marketing Ideas, PR Ideas, The PR Guy, Inexpensive marketing DiSC, Team Building, Personal Growth, Coaching, Training, Staff, Employees, Results Home Business, tips, marketing, Content, SEO, Social Media, Web Traffic, Websites Radio, Marketing, Music, Audience, Public Relations, Music Promotion, 70s, 80s, 60s, Producer, Money, Income, New Ideas www, online, social media, facebook, twitter, snapchat, instagram, marketing, media, content, blogs, writing, business Events PR Small Business, Business Plans Time management, office skills, sole trader, work from home, home office, time, outsource, marketing Twitter Press Releases, Editors, Producers, Media, Writing, Coverage, Free, Journalist, Newspaper, Radio, TV, On-line LinkedIn Blogs public relations, social media marketing, pr agency, public relation, social media strategy, social media monitoring, pr agencies, pr companies, pr firms, pr company, social media agency, social media marketing strategy, social media tools, press releases PR, Marketings, Cheap PR, Campaign, Find PR, News, Media Cats, Animals, Social Media, Youtube, Twitter, Will.I. Am, Grumpy Cat, Boo, Social Media Figures Presentations PC, Funny, Technical Marketing Sport, Women, Olympics, Marketing, Sponsorships, Corporate, Funding Digital Media, Newspapers, Delivery of Media, TV, Radio QR Codes, Business Cards, Networking, V-cards, Marketing, Media, Business Soluation, PR Personal Branding, Marketiing, Brand Management Clients Small Business Public Relations, Solutions, Startups Startups, www, web, marketing, social media, traffic Women, Sport, Sponsorship, Corporate, TV, Media Dollar Shave Club, PR, Marketing, Solutions, News, YouTube Video, animation, marketing, dynamic text Stunts, Media, TV, Radio, Ice Bucket, Online, SEO, PPC, Flashmob PowerPoint Viral, Marketing, PR, Media, Money, Success, WOM, Campaign Sport, Women, Sponsorship Work from Home Social Media, Facebook, Twitter, Tips, Top, PR, Media, Money Business Social Media

Tag List

Archive

Who the hell are 'The PR Guy'?

In short about us

We're a small business with a big heart - wiilng to go the extra mile for our clients because we need them to succeed. With over 25 years of experience and clients all over Australia, The PR Guy continues to grow while maintaining it's exemplary customer service values - all with our relaxed, friendly style - call today.

CONTACT US!

Interesting

FActs

  • Guy Rowlison is our main man
  • We can help you succeed
  • Your message needs to be heard
  • Marketing is important
  • Your press release. Does it cut the mustard?.
  • You are not alone!
  • We're consultants with heart