The PR Guy's Blog

Online Communications & Media Relations

Creating a PR Plan

CREATING a PR plan is a scary thought, but it can be a surprisingly less complicated task if you follow a few simple rules.

It's also a great way of setting goals and putting them into action.

From identifying who is your main audience through to the key messages you want to get out to that audience and the strategies you can afford to put into place to achieve both, are a good starting point.

Toss in who your media targets are, the tools you'll used to achieve these (ie: newsletters, social media, press) and finally how you will monitor your success - and you have the bones of a solid plan.

Thursday, February 23, 2017

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