The PR Guy's Blog

Online Communications & Media Relations

People Love Lists

Wednesday, April 05, 2017

GO ahead, bang your head on your desk all day trying to come up with a way to get your small business noticed - on any medium - anywhere. But hey - one of your competitors just published a list that took one fifth of the time to structure and received five times the  .. MORE HERE

Social Media In Australia - March 2017

Monday, April 03, 2017

In case you were wondering: Social Media Statistics Australia – March 2017 1. Facebook – 17,000,000 users (steady) 2. YouTube – 15,100,000 UAVs 3. WordPress.com – 5,100,000 4. Instagram – 5,000,000 Monthly Active Austra .. MORE HERE

New Speak Acronyms

Tuesday, March 28, 2017

OK, so you hear people talking the talk and tossing around verbal acronymic (is that even a word?) shorthand like dirty washing . . . you smile, nod and chirp in when you feel the time is appropriate so as not to look like a 'techno nuff' and you begin to wonder 'di .. MORE HERE

Is Your Website Effective?

Friday, March 24, 2017

WHEN was the last time you tested your website for its effectiveness? I'm guessing 98% of you will have one of two immediate responses - and neither make for best practice business management. Well, help is at hand. There are a number of 'free' tools ou .. MORE HERE

Is Video Part of Your Marketing Game Plan

Tuesday, February 28, 2017

AS businesses look to find niche avenues to grab people's attention - video (including animation & dynamic typography) is now a meaningful part of strategic market conversation. Video is no longer the 'new kid on the block' - it's the 'big kid on the block'  .. MORE HERE

PR v Marketing vs Comms

Sunday, February 26, 2017

WITHOUT doubt, there's one question which constantly raises its head when it comes to client briefs, and it goes something like this . . . "Oh, I didn't realise there was a difference between PR, Communications and Marketing - we thought it was all the same thi .. MORE HERE

Creating a PR Plan

Thursday, February 23, 2017

CREATING a PR plan is a scary thought, but it can be a surprisingly less complicated task if you follow a few simple rules. It's also a great way of setting goals and putting them into action. From identifying who is your main audience through to the key mes .. MORE HERE

Don't Forget

Saturday, February 18, 2017

IN the whirlwind that is media - there continues to be a vast maelstrom where 'clicks', 'views', 'likes' as created virtual vortex of misinformation which is used the great effect by marketing and public relations firms to confuse and (in some cases deceive) the ave .. MORE HERE

10 Quick & Easy PR Ideas

Friday, February 17, 2017

THERE are hundreds of ways to raise your business, community or event profile. Here's just a few, which require little in the way of investment - just your time and enthusiasm. 1) Write a guest blog for someone who is in front of your ideal audience 2) Film y .. MORE HERE

Social Media

Tuesday, November 29, 2016

WE are enamoured with social media. It is the generation paradigm media shift of our time - and takes up a disproportionate amount of not just our day but our lives. Nothing in our lifetime has quite been as significant in changing the world, how we communic .. MORE HERE


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